About
Turning data into growth
Most online shops are leaving money on the table — through weak SEO, low-converting pages, or untapped paid channels. I find where the leaks are and fix them.
5+ years working hands-on with Shopify & WooCommerce stores, focused on sustainable revenue growth.
Based in Nürnberg, Germany — open to remote, hybrid, and on-site roles across the DACH region.
5+
Years in eCommerce & Growth
+7%
Organic Traffic Growth
+5%
Conversion Rate Improvement
100%
Client Satisfaction
Experience
Work History
Feb 2026 — Present
eCommerce & Growth Marketing Consultant
Self Employed · Freelance · Remote
- Conduct eCommerce audits for Shopify, Shopware, and Amazon storefronts, identifying opportunities to improve conversion rates, UX, SEO, and customer journeys
- Advise small businesses on CRO, landing page optimization, product page structure, and performance marketing strategy
- Build and optimize Shopify storefronts, improving navigation, PDPs, collections, and checkout experience
- Analyze GA4 data and marketing performance to recommend actions that improve ROAS, conversion rate, and revenue
- Leverage AI tools (ChatGPT, Claude) to accelerate content creation, competitor research, SEO, and workflow automation
Nov 2020 — Dec 2025
Co-Founder · eCommerce & Growth
Persiansurface · Full-time · Remote
- Co-founded and grew the commercial performance of the online store, balancing customer experience, traffic acquisition, conversion optimization, and revenue growth
- Planned and executed SEO & Google Ads campaigns, improving ROAS by 25% and organic traffic by 15%, reaching top-5 Google rankings for 15+ target keywords
- Used GA4 and Google Search Console to diagnose funnel drop-off and conversion bottlenecks, translating findings into prioritized CRO test roadmaps
- Optimized product and landing pages, lifting conversion rates by 6% through iterative, hypothesis-led testing
- Built recurring KPI dashboards tracking ROAS, CAC, conversion rate, revenue, and customer acquisition performance
Jan 2022 — May 2024
Growth Marketing & Community
Genopets · Part-time · Remote
- Grew Discord community to 166,000+ members by running weekly AMAs, contests, and structured onboarding
- Supported paid social campaigns by contributing campaign ideas, creative feedback, and landing page optimization
- Collaborated on campaign launches and promotional activities across Web3 marketing channels
- Analyzed community feedback and campaign performance to support product and marketing decisions
Education
Academic Background
Master of Business Administration
University of Europe · Berlin · Jan 2023 — Jan 2024
Concentration in Marketing
Thesis: "How can gamification be used to increase customer loyalty and brand awareness in the German eCommerce market?"
Thesis: "How can gamification be used to increase customer loyalty and brand awareness in the German eCommerce market?"
1.3
GPA · German Scale
Skills
Expertise & Tools
Core Skills
eCommerce Growth Strategy
Conversion Rate Optimization
SEO & SEM Strategy
Customer Journey Mapping
A/B Testing
UX Optimization
Performance Marketing
Data Analytics & Reporting
Email Marketing & CRM
Paid Media Strategy
Product Listing Optimization
Retention Marketing
Tools & Technologies
AnalyticsGA4, Search Console, Tag Manager
AdvertisingGoogle Ads, Meta Ads
UX & CROHotjar
eCommerceShopify, WooCommerce, Shopware
SEOScreaming Frog, Moz, Yoast
AI ToolsChatGPT, Claude, Jasper
Communication
EnglishC1 · Fluent
GermanB1 · Learning
Credentials
Google Digital Marketing & eCommerce Professional
Create Your eCommerce Store with Shopify — Coursera
Twitter, LinkedIn, and YouTube Marketing
Contact
Hire Me
Got an online shop that needs to grow? Or looking for an eCommerce manager to join your team? Let's talk — I'll get back to you within 24 hours.