About
Turning data into growth
Most online shops are leaving money on the table — through weak SEO, low-converting pages, or untapped paid channels. I find where the leaks are and fix them.
5+ years working hands-on with Shopify & WooCommerce stores, focused on sustainable revenue growth.
Based in Nürnberg, Germany — open to remote, hybrid, and on-site roles across the DACH region.
5+
Years in eCommerce & Growth
+7%
Organic Traffic Growth
+5%
Conversion Rate Improvement
100%
Client Satisfaction
Experience
Work History
Nov 2020 — Oct 2025
eCommerce & WooCommerce Manager
PersianSurface — Full Time
- Managed end-to-end eCommerce operations on WooCommerce, overseeing product listings, UX, and site performance
- Grew organic traffic by 7% through on-page SEO, keyword strategy, and product listing optimization
- Improved conversion rate by 5% via A/B testing, landing page optimization, and customer journey mapping
- Planned and executed paid media campaigns (Google Ads, Meta Ads) focused on ROI and customer acquisition
- Built KPI dashboards to monitor traffic, revenue, and conversion metrics — enabling data-driven decisions
- Collaborated cross-functionally with logistics, product, and content teams to align growth initiatives
Oct 2025 — Present
Freelance eCommerce Consultant & Independent Projects
Self-Directed
- Designed full-funnel growth strategies for online shops across acquisition, conversion, and retention
- Built and configured Shopify and WooCommerce stores end-to-end, including analytics and plugin setup
- Ran A/B testing experiments to improve UX and conversion rates
- Leveraged AI tools to speed up content creation, SEO research, and campaign analysis
- Researched DACH eCommerce trends and growth frameworks to stay ahead of market shifts
Education
Academic Background
Master of Business Administration
University of Europe · Berlin · Jan 2023 — Jan 2024
Concentration in Marketing
Thesis: "How can gamification be used to increase customer loyalty and brand awareness in the German eCommerce market?"
Thesis: "How can gamification be used to increase customer loyalty and brand awareness in the German eCommerce market?"
1.3
GPA · German Scale
Skills
Expertise & Tools
Core Skills
eCommerce Growth Strategy
Conversion Rate Optimization
SEO & SEM Strategy
Customer Journey Mapping
A/B Testing
UX Optimization
Performance Marketing
Data Analytics & Reporting
Email Marketing & CRM
Paid Media Strategy
Product Listing Optimization
Retention Marketing
Tools & Technologies
AnalyticsGA4, Search Console, Tag Manager
AdvertisingGoogle Ads, Meta Ads
UX & CROHotjar
eCommerceShopify, WooCommerce, Shopware
SEOScreaming Frog, Moz, Yoast
AI ToolsChatGPT, Claude, Jasper
Communication
EnglishC1 · Fluent
GermanB1 · Learning
PersianMother Tongue
Credentials
Google Digital Marketing & eCommerce Professional
Create Your eCommerce Store with Shopify — Coursera
Twitter, LinkedIn, and YouTube Marketing
Contact
Hire Me
Got an online shop that needs to grow? Or looking for an eCommerce manager to join your team? Let's talk — I'll get back to you within 24 hours.